Different audiences, different writing styles

In February, my PCM 300 class studied how to write differently for different audiences. We chose to write an advertisement for an object that would be found at 15DollarStore, Land's End, and the J. Peterman Catalog. I wrote three descriptions of a pink jacket in the different style each business uses.

Audience 1: 15 Dollar Store
EStudio Pink “Suede” Jacket
Estudio Pink “Suede” Jacket has a high collar and long sleeves. The jacket is lined with imitation fleece, and is accented on the outside with thin strips of imitation fleece on the arms, sides, back and neck.

*100% Polyester
*Machine Wash Cold



Audience 2: Land’s End
EStudio Pink “Suede” Jacket
This jacket has all the beautiful looks of suede, but none of the hassle – just throw it in the washing machine when you need to clean it. It’s also decorated with imitation fleece for a flattering look. This jacket is wonderful for fall and spring when you need both extra warmth and style. 100% polyester. Machine wash on cold.



Audience 3: J. Peterman Catalog
I came to Venice in February to see Carnivale, a more civilized version of Mardi Gras. People come from around the world in fabulous costumes to celebrate, as well as to freeze in Venice’s surprisingly chilly winter.

I sat in Piazza San Marco, watching the troupes of elegantly dressed people flood in – a Medieval–themed group, another bunch disguised in flowing robes and masks – when I noticed a woman out of the corner of my eye. Probably an American tourist, she was laughing and joking with a set of living chess pieces.

Her pink suede jacket seemed out of place with the ornate costumes, but perhaps she had the right idea after all. I drew my scarf closer around me as I was reminded of the cold. After all, sheer elegance can’t hold off the elements.

The Pink “Suede” Jacket is beautifully casual and appropriate for all sorts of occasions. It compliments your curves with fringes of fleece and flattering seams. No fussy patterns or pockets, just an effortless and elegant design.